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11 Courses

Marketing of Financial Services Minor M3 [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Marketing of Financial Services Minor M3 [GEN MKT MANAGEMENT]

 Financial services marketing involves promoting financial products and services—such as banking, investments, insurance, and wealth management—to targeted audiences.

Marketing of Financial Services Minor  M2 [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Marketing of Financial Services Minor M2 [GEN MKT MANAGEMENT]

 Financial services marketing involves promoting financial products and services—such as banking, investments, insurance, and wealth management—to targeted audiences.

Marketing of Financial Services Minor M1 [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Marketing of Financial Services Minor M1 [GEN MKT MANAGEMENT]

 Financial services marketing involves promoting financial products and services—such as banking, investments, insurance, and wealth management—to targeted audiences.

Retail Marketing A1M [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Retail Marketing A1M [GEN MKT MANAGEMENT]

Retail marketing is the process of promoting products and services to customers through various channels of distribution in order to drive sales

Consumer Behaviour   A1M [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Consumer Behaviour A1M [GEN MKT MANAGEMENT]

Consumer behavior is the study of how people decide to buy, need, or want a product, service, or company. 

Integrated Marketing Communications A1M [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Integrated Marketing Communications A1M [GEN MKT MANAGEMENT]

a theory and a set of business practices that facilitate consistent messaging across channels and produce a unified brand experience for customers

Product and Brand Management  A1M[GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Product and Brand Management A1M[GEN MKT MANAGEMENT]

Product Management focuses on developing and improving products

Sales and Distribution Management A1M  [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Sales and Distribution Management A1M [GEN MKT MANAGEMENT]

the process of planning, implementing, and controlling the activities related to selling and delivering products or services to customers.

Basics of Business Analytics  A1M  [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Basics of Business Analytics A1M [GEN MKT MANAGEMENT]

Business analytics is the process of using data to improve business decisions.

International Business Environment  A1M [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

International Business Environment A1M [GEN MKT MANAGEMENT]

 involves different aspects like political risks, cultural differences, exchange risks, and legal and taxation issues

Business Research Methods  A1M [GEN MKT MANAGEMENT]
Marketing Management
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Marketing Management

Business Research Methods A1M [GEN MKT MANAGEMENT]

the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic.