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9 Courses

Business Analytics with Tableau and R  B1M[EBM MKT II]
Marketing Management
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Marketing Management

Business Analytics with Tableau and R B1M[EBM MKT II]

Tableau and R are tools that can be used together for business analytics to help users analyze data, identify patterns, and build models

Retail Marketing  B1M [EBM MKT II]
Marketing Management
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Marketing Management

Retail Marketing B1M [EBM MKT II]

a set of strategies and techniques used to promote products and services to customers in physical or online stores

Consumer Behaviour  B1M [EBM MKT II]
Marketing Management
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Marketing Management

Consumer Behaviour B1M [EBM MKT II]

the study of how people decide to buy, need, or want a product, service, or company.

Integrated Marketing Communications B1M  [EBM MKT II]
Marketing Management
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Marketing Management

Integrated Marketing Communications B1M [EBM MKT II]

a strategic approach to marketing that involves coordinating all aspects of a business's communication to create a consistent brand experience for customers.

Product and Brand Management B1M  [EBM MKT II]
Marketing Management
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Marketing Management

Product and Brand Management B1M [EBM MKT II]

Product Management focuses on developing and improving products, aligning with customer needs and market trends.

Sales and Distribution Management B1M  [EBM MKT II]
Marketing Management
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Marketing Management

Sales and Distribution Management B1M [EBM MKT II]

the process of planning, implementing, and controlling the activities related to selling and delivering products or services to customers.

Decision Science B1M [EBM MKT II]
Marketing Management
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Marketing Management

Decision Science B1M [EBM MKT II]

 a multidisciplinary field that uses quantitative techniques to help people make decisions

International Business Environment  B1M [EBM MKT II]
Marketing Management
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Marketing Management

International Business Environment B1M [EBM MKT II]

the complex network of economic, political, legal, and cultural factors that influence how businesses operate internationally.

Business Research Methods B1M [EBM MKT II]
Marketing Management
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Marketing Management

Business Research Methods B1M [EBM MKT II]

 a set of guiding principles which an individual or company uses in order to be increasingly successful in business.