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9 Courses

Social Media Marketing  C1M[MKT II]
Semester II
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Semester II

Social Media Marketing C1M[MKT II]

the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Digital Marketing   C1M [MKT II]
Semester II
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Semester II

Digital Marketing C1M [MKT II]

 the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Consumer Behaviour C1M  [MKT II]
Semester II
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Semester II

Consumer Behaviour C1M [MKT II]

the study of how people decide to buy, need, or want a product, service, or company.

Integrated Marketing Communications  C1M [MKT II]
Semester II
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Semester II

Integrated Marketing Communications C1M [MKT II]

a strategic approach to marketing that involves coordinating all aspects of a business's communication to create a consistent brand experience for customers.

Product and Brand Management  C1M [MKT II]
Semester II
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Semester II

Product and Brand Management C1M [MKT II]

Product management is the job of looking after a specific product within a business.

Sales and Distribution Management C1M [MKT II]
Semester II
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Semester II

Sales and Distribution Management C1M [MKT II]

 the process of planning, implementing, and controlling the activities related to selling and delivering products or services to customers.

Basics of Business Analytics  C1M  [MKT II]
Semester II
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Semester II

Basics of Business Analytics C1M [MKT II]

the process of using data to improve business decisions

Semester II

International Business Environment C1M [MKT II]

the complex network of economic, political, legal, and cultural factors that influence how businesses operate internationally.

Business Research Methods  C1M [MKT II]
Semester II
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Semester II

Business Research Methods C1M [MKT II]

 a set of guiding principles which an individual or company uses in order to be increasingly successful in business.