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15 Courses

International Business Environment [Core Marketing]
Marketing Management
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Decision Science [Major Marketing]
Marketing Management
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Marketing Management

Decision Science [Major Marketing]

The Decision Sciences Manager will be responsible for driving key development activities associated with our digital practice.

International Business Environment [Major Marketing]
Marketing Management
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Marketing Management

International Business Environment [Major Marketing]

the network of economic, political, legal, and cultural forces that impact how businesses operate internationally

Business Research Methods [Major Marketing]
Marketing Management
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Marketing Management

Business Research Methods [Major Marketing]

Business research is a systematic process of collecting, analyzing, and interpreting data to help businesses

 Consumer Behaviour [ Major Marketing ]
Marketing Management
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Marketing Management

Consumer Behaviour [ Major Marketing ]

Consumer behavior is the study of how people decide to buy, need, or want a product, service, or company

Intergrated Marketing Communications [  Major Marketing  ]
Marketing Management
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Marketing Management

Intergrated Marketing Communications [ Major Marketing ]

 a theory and a set of business practices that facilitate consistent messaging across channels and produce a unified brand experience for customers

Product and Brand Management [Major Marketing ]
Marketing Management
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Marketing Management

Product and Brand Management [Major Marketing ]

Product Management focuses on developing and improving products, aligning with customer needs and market trends.

Sales and Distribution Management[Major Marketing ]
Marketing Management
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Marketing Management

Sales and Distribution Management[Major Marketing ]

the process of planning, implementing, and controlling the activities related to selling and delivering products or services to customers.

Decision Science [Core Marketing]
Marketing Management
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Marketing Management

Decision Science [Core Marketing]

Decision science is a multidisciplinary field that uses quantitative techniques to help people make decisions

Business Research Methods [Core Marketing]
Marketing Management
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Marketing Management

Business Research Methods [Core Marketing]

 The strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic

Marketing of Financial Services  [Core Marketing + Minor Marketing ]
Marketing Management
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Marketing Management

Marketing of Financial Services [Core Marketing + Minor Marketing ]

 Financial services marketing involves promoting financial products and services—such as banking, investments, insurance, and wealth management—to targeted audiences.

Consumer Behaviour  [Core Marketing]
Marketing Management
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Marketing Management

Consumer Behaviour [Core Marketing]

 The study of how people decide to buy, need, or want a product, service, or company.

Intergrated Marketing Communications [Core Marketing ]
Marketing Management
Preview Course

Marketing Management

Intergrated Marketing Communications [Core Marketing ]

a theory and a set of business practices that facilitate consistent messaging across channels and produce a unified brand experience for customers.

Product and Brand Management [Core Marketing]
Marketing Management
Preview Course

Marketing Management

Product and Brand Management [Core Marketing]

Product Management focuses on developing and improving products, aligning with customer needs

Sales and Distribution Management [Core Marketing ]
Marketing Management
Preview Course

Marketing Management

Sales and Distribution Management [Core Marketing ]

the process of planning, implementing, and controlling the activities related to selling and delivering products or services to customers.