Marketing Management

a set of strategies, technologies, and practices that help companies manage and analyze customer interactions.

Marketing Management

Retail marketing is a set of strategies that help customers find and buy a product.

Marketing Management

Consumer behavior is the study of how people buy, use, and dispose of products and services.

Marketing Management

Integrated marketing communications (IMC) is a strategic approach that aims to create a consistent brand message across all marketing channels

Marketing Management

Product management is the process of designing and developing products, while brand management is the process of creating and maintaining a brand's perception.

Marketing Management

Sales and distribution management is the process of planning, organizing, and controlling the activities of a company's sales force and distribution networks. 

Marketing Management

Decision science is a multidisciplinary field that uses quantitative techniques to help people make better decisions.

Marketing Management

The international business environment is a complex network of economic, political, legal, and cultural forces that shape how organisations conduct international business.

Marketing Management

Business research methods are the tools and techniques used to gather and analyze data to solve business problems.